Trust me, it is liberating to be free of the opinions of strangers. We all need to focus on our writing. Because the millions of readers out there don’t care about your blog. They aren’t searching for you on Twitter and avoiding your books based on the comments of others. They aren’t taking one star reviews seriously.
It’s very easy to obsess in this business. But I haven’t seen a single shred of evidence that obsession helps careers.
The thing that I have seen, over and over, is people finding success by writing good books.
I really think it is possible to make a very nice living by writing and not worrying about anything else.
Is there value to social media? I believe so, but I think it lies in the pleasure an author might derive from simply interacting with readers and other writers, and not in promoting their novels. When my novel Throne hit that freak wave of popularity last Christmas and was downloaded 26,000 times in 5 days, it had nothing to do with social media. So what does it mean then that my novels haven’t generated the word of mouth marketing that I had hoped for? That I need to continue writing ever better books.