Here’s the old cover:
Why the change? Something wasn’t clicking for me with the first one. The hues of amber and umber, the archaic text and the streaming rays of sunlight had originally struck me as on message, subtle and mysterious, but the slow sales have proved otherwise. There’s no focal object or image, nothing for the potential reader to look at, and as such I think it ends up being diffuse and vague.
The new cover is completely different. I’m not sure I’m going to keep it, but I’m going to try it for a month. Therein lies one of the true joys of self-publishing–the ability to tinker and change things mid-stream. Why the new cover as is? One, I wanted something more striking and dynamic, that calls attention. The red, modern font vertically aligned makes the cover seem just that, with a hint of movie-poster to it, while the screaming girl against the concrete background gives it the industrial feel of darkness, panic, and modernity that I want to associate with the novel. Will it work? Who knows. Will it generate more sales? I sure hope so. In a couple of months I’ll revisit the cover, see if it’s held its own or is in need of something new.
Either way, I’ll keep playing till I get it right.
What do you guys think? Do you prefer the new cover to the old?